Every industry suffers from misconceptions, especially so our Welsh translation industry which is chronically undervalued. Here, we want to shed light on some of the most common misconceptions about the Welsh translation industry in particular. Hopefully, the below will clarify what really goes on at a professional Welsh translation practice:
“If you can speak Welsh, then you can translate“
Wrong.
The ability to speak Welsh does not mean that you possess the highly-developed linguistic capabilities to translate either to or from Welsh with grammatical accuracy – even if you are a fluent or a first-language Welsh speaker.
We hear of countless cases where organisations ask Welsh-speaking employees to translate texts on their behalf. Not only is this unfair on the individual who is being asked to complete a task they are not qualified to undertake, but it can also lead to a whole host of problems. Please do not rely on a Welsh speaker within your organisation to translate for you under any circumstances.
Translation is a professional service provided by experts who have heavily invested in their craft. Head over to our contact form, outline your needs and one of our advisors will be in touch within 24 hours to discuss how we can support you.
“There’s no point translating into Welsh, everybody understands English”
Unless you are a public body in Wales, you are under no legal obligation to ensure that your correspondence is bilingual. However, we work with a number of organisations who are not required by law to operate bilingually but who choose to do so. This is because they want to work with a translation company who can help them harness the myriads of benefits of operating bilingually in a bilingual nation:
- Consistency in your brand’s voice
- Gaining buy-in and loyalty from Welsh customers
- Increasing awareness of your brand
- High level of accuracy in your written materials by using a professional translation practice
- Demonstrating your brand’s appreciation of cultural differences.
And who knows whether there will be legal compliance on all organisations in future? Best to get a head start on that.
“Don’t you just translate word-for-word?”
No, absolutely not. Translation is an art that requires high level linguistic skills. Our Translators have been training and practising their skills for years and, indeed, they continue to do so to this day.
To become a Translator, you need to master a multitude of skills: in-depth knowledge of grammatical rules, a keen eye for detail, good technical literacy, sensitivity of cultural references, awareness of language legislation, professionalism etc. This takes hard graft and continuous professional development to perfect.
Our aim when translating into Welsh is to ensure that the translation doesn’t sound like a translation. Rather, it should read as an original Welsh document, completely independent from the English. There are many factors that contribute to a successful translation: the target audience and purpose, the nature of the document, grammatical structure, consistency and accuracy etc. and all of these things (and more) will be running through a Translator’s head even before they begin the translation process.
If you believe that translation is just converting word-for-word then you are most definitely setting yourself up to fail.
“Why do you bother translating into Welsh? It’s a dying language”
Take it from us, the Welsh language is definitely not dying. On average here at Bla, we translate around 150,000 words per week from English into Welsh (occasionally Welsh into English), demonstrating that there is a huge demand for Welsh translation services.
Although we recognise that there are challenges facing the language, we are confident in the efforts that are in place to ensure a prosperous future for our mother tongue and we will always advocate for our language.
“Translation is expensive”
The investment you make in translation services is only a small cost when you think of the problems that can arise if you don’t invest in your translation services.
If you don’t invest in a proper translation service, your written materials could be misunderstood, misinterpreted or misleading. All of these things could lead to legal issues, compliance issues, avoidable delays, dissatisfaction amongst your client base and employees, in addition to damaging your brand, which run up a nasty bill.
Translation is a necessary investment to avoid unnecessary expense.